Clever Advertising, a global performance marketing and player acquisition company in the iGaming sector, has announced a strategic investment in iGaming Nuts, a leading SEO-driven affiliate network operating across multiple European markets, including the United Kingdom, Italy, Spain, and Poland.
The deal strengthens Clever Advertising’s position in Central and Eastern Europe by integrating iGaming Nuts’ established Polish SEO portfolio into its wider global media and acquisition network.
Strengthening presence in a regulated market
Poland remains one of Europe’s most complex and tightly regulated iGaming environments, governed by the Polish Ministry of Finance gambling authority, requiring strict compliance, localisation, and a deep understanding of player behaviour.
The investment gives Clever Advertising access to high-intent organic traffic in a market where paid acquisition costs continue to rise. It also strengthens exposure in a region shaped by broader European Union digital and gambling compliance frameworks.
iGaming Nuts brings established local relationships that support commercial partnerships which typically take years to develop.
In return, iGaming Nuts gains access to Clever Advertising’s global operator network, advanced data infrastructure, and performance marketing technology, supporting further expansion of its SEO-led platforms.
The companies also confirmed plans to explore additional growth opportunities, including expansion into financial trading media verticals.
Leadership comments
Marcos Oliveira, COO of Clever Advertising, said:
“Poland is one of Europe’s most demanding regulated markets, and iGaming Nuts is the strongest local SEO base we could partner with. They understand compliance, they understand the audience, and they have commercial relationships that are extremely difficult to build from scratch. Together, we can offer operators a compliant and scalable route into the market.”
Adam Bieliński, CEO of iGaming Nuts, added:
“With Clever Advertising’s global scale and infrastructure behind us, we can accelerate growth, improve our product offering, and strengthen our position in regulated sports betting affiliate traffic.”
Industry trend
The transaction reflects a wider trend across the iGaming sector, where global performance marketing groups are increasingly investing in local, compliance-focused affiliate businesses to accelerate entry into regulated markets.
This mirrors broader industry consolidation patterns seen across regulated jurisdictions, including Malta — a key hub for global operators governed under frameworks such as the Malta Gaming Authority (MGA).
For context on global industry scale and performance marketing trends, see the American Gaming Association.
About Clever Advertising
Clever Advertising is a global performance marketing and acquisition partner for iGaming operators, headquartered in Malta with offices in Portugal, Brazil, and the United States.
About iGaming Nuts
iGaming Nuts is a regulated-market SEO affiliate specialising in sports betting and online gaming content, operating across multiple European markets with a focus on localisation and compliance-driven SEO strategy.
