June 3, 2026: BOYLE Sports has announced talkSPORT and TNT Sports presenter, Olivia Buzaglo, as its new football ambassador.
Buzaglo brings a wealth of football knowledge to BOYLE Sports from her experience across broadcast, digital and social media. She joins as the brand’s latest ambassador, having established herself as one of the most engaging voices in football, covering the biggest stories, debates and moments across the game.
In her new role, Olivia will kick off with activity around the FIFA 2026 World Cup and will remain as the brand’s face of football during the upcoming 2026/27 season and beyond. She will feature prominently in BOYLE Sports video and social content, bringing fans closer to the major talking points across domestic and international football.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
Image: Olivia Buzaglo BOYLE Sports football ambassador
About BOYLE Sports
BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio.
Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest independently owned bookmaker and has over 390 shops across Ireland and the UK.
Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland, and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar.
