UNAUDITED INTERIM RESULTS FOR THE SIX MONTHS ENDED 30 JUNE 2026

Strong revenue growth and cash generation underpin continued investment to accelerate scale

B90 Holdings plc (AIM: B90), the performance marketing and MarTech business for the global gaming industry, is pleased to announce its unaudited interim results for the six months ended 30 June 2026.

The Interim Report will be available on the Company’s website at: www.b90holdings.com

Management will host a live online presentation for investors at 14:00 BST today via the Engage Investor platform. Investors can register to attend here: https://engageinvestor.news/B90_HY26

Financial Highlights

  • Revenue increased by approximately 38% to €3.325 million (H1 2025: €2.407 million), reflecting continued growth in the Group’s performance marketing activities and increased activity across its partner base
  • The Company invested in expansion of its AI capabilities, AI Projects and personnel for future growth
  • Adjusted EBITDA remained positive at €0.31 million (H1 2025: €0.30 million), as the Group continued to invest behind growth, including increased marketing activity and targeted investment in people, technology and operational capabilities
  • Net cash generated from operating activities increased to €0.50 million (H1 2025: €0.04 million)
  • Cash and cash equivalents increased to €1.47 million at 30 June 2026, compared with €0.97 million at 31 December 2025 and €0.40 million at 30 June 2025
  • Net loss reduced to €0.02 million (H1 2025: €0.04 million loss), after €0.24 million of amortisation and €0.10 million of share-based payment expenses

Business and Operational Highlights

  • Continued scaling of B90’s core international performance marketing business, with further development of activity across its B2B partner base
  • Continued investment in customer acquisition, technology, operational infrastructure and people to support the next phase of growth
  • AI, machine learning and automation increasingly embedded across day-to-day operations, including campaign optimisation, bidding, predictive analytics, market research, traffic routing and content workflows
  • Continued development of Oddsen.nu and Bet90.com, alongside evaluation of additional owned digital assets designed for the changing digital search and discovery environment
  • Progressing plans to deploy elements of B90’s technology and performance marketing capabilities into new markets and verticals, with pilot initiatives being developed to test commercial economics before material capital is committed
  • Continued diversification of the Group’s marketing channel mix and exploration of alternative traffic sources as the digital customer acquisition environment evolves

Commenting on the results, Ronny Breivik, Chief Executive Officer of B90 Holdings plc, said:

“The first half of 2026 has provided further evidence of the strength of the operating model. Revenue increased by approximately 38%, the Group remained adjusted EBITDA positive while investing in identified AI opportunities and personnel. I am pleased with €0.50 million of operating cash generation contributing to a period-end cash balance of €1.47 million.

“As B90 develops as an AI led, performance marketing and MarTech business, we have identified opportunities to build on our technology, data and commercial expertise. We are now investing further in the technology, AI and automation capabilities, people and operational capacity required to support the next stage of growth.

“These investments are designed both to improve the efficiency and scalability of our core performance marketing business and to allow us to pursue opportunities created by the rapidly changing digital customer acquisition landscape. The rapid evolution of AI, generative search and digital discovery continues to create opportunities for B90. Having integrated AI, machine learning and automation into our operations over many years, we believe our combination of technology, data, sector expertise and partner relationships positions the Group well as customer acquisition models continue to evolve.”

Current Trading and Outlook

Trading since the period end has remained broadly in line with the trends experienced during the first half of the year. More recently, the Group has seen an improvement in trading momentum.

The Board remains confident in the Group’s prospects for the remainder of the year and, based on current trading, expects the Group to deliver results in line with management expectations for the full year.

Commenting on the outlook, Ronny Breivik added:

“Our much improved financial position gives us greater flexibility to invest in the next stage of B90’s development. We are continuing to invest in customer acquisition, technology, AI and automation, our digital assets and the people and operational capacity required to support further growth.

“At the same time, we are beginning to test how the technology, data and capabilities we have built can be applied in new markets and verticals. We will approach these opportunities in a disciplined way, using pilots to establish the commercial economics before committing material capital and scaling where the evidence supports further investment.

“Having spent the previous two years transforming B90 and proving the effectiveness of its operating model, our focus is now on accelerating the core business while beginning to demonstrate the broader commercial potential of the platform we have built.”