Formed a quarter-century ago by then-American Gaming Association (AGA) President Frank Fahrenkopf, the Global Gaming Expo – or G2E, as it is fondly known — quickly became the number-one trade show in the casino industry.
As thousands of industry professionals prepare to descend upon Las Vegas for the 25th anniversary show, Sports Betting Operator Publisher Peter White sat down with the Global Gaming Expo, Event Vice President, Korbi Carrison for an extensive preview. Their conversation has been edited for length.
What are some of the major new features or innovations that attendees can expect at this year’s show?
This year’s G2E takes place October 6–9 at The Venetian Expo, celebrating its 25th anniversary.
Key highlights this year begin with the first-ever G2E Dealer Championship, a high-stakes competition celebrating the skill and professionalism of U.S. casino dealers.
To further foster connections, we’re introducing a dedicated Networking Lounge alongside the new G2E Meeting Zone. There, a mobile app will help attendees seamlessly connect and schedule meetings based on their business needs. Rounding out the experience, the debut of our state-of-the-art Media Zone recording studio will provide a dynamic space for on-site interviews and content creation right from the show floor.
G2E is known for adapting with the times.
How is this year’s edition reflecting the latest trends in land-based and online gaming — especially around technology, regulation, and consumer behaviour?
Technology trends like AI-driven analytics, cashless payment systems and compliance tools are well represented, reflecting operators’ needs to deliver seamless, secure and personalized player experiences. Consumer behavior is shifting rapidly and our education sessions and exhibits address everything from expanding gaming markets to new player demographics and expectations around responsible gaming.
How is G2E 2025 enhancing the attendee experience on the show floor – from layout changes to interactive elements or networking opportunities?
We’ve reimagined the show floor to better serve our audience and organized all G2E experiences into one convenient location called, The Strip. It will feature the Meeting Zone, the Networking Lounge and an exciting activation celebrating 25 years of G2E. This year, we’ll be bringing back Colleqt, the solution that allows attendees to simply scan a QR code located at each exhibitor’s booth for immediate access to comprehensive information about each exhibitor.
For those attending from international markets, how does G2E ensure the event remains globally relevant while still focusing on the North American gaming landscape?
Strategically positioned in the industry calendar, G2E provides the highest visibility for global product launches, making it the place where the future of gaming is unveiled. While many events around the world provide valuable perspective on specific sectors, G2E stands in the top tier, offering the most comprehensive showcase of the legal and regulated gaming market across land-based, online, sports betting, and supporting technologies. The event strikes a balance delivering deep dives into North American trends while embracing the global reach and diversity of the gaming industry.
Can you tell us more about the types of technology and product innovations that will be showcased this year? Any new categories or verticals being given more visibility?
We’re seeing a wide range of exciting new technologies and products, including the latest sports betting platforms, online-gaming tools, and cashless-payment systems that make gaming easier and more secure. Emerging verticals like fintech integration will have expanded visibility this year, showcasing how they connect with traditional gaming, along with innovations in player tracking, cybersecurity and hospitality technology.
Overall, G2E is reflecting how the gaming experience is becoming a more seamless, secure and engaging experience for all.
Image: Korbi Carrison Event Vice President, G2E at RX USA
Why should manufacturers and suppliers make exhibiting at G2E a top priority this year? What specific ROI or engagement opportunities can they expect from the show?
G2E is the place for manufacturers and suppliers to meet important buyers and show off their products. It offers unmatched access to key decision makers across every sector of the gaming industry, supported by comprehensive planning tools to maximize ROI and ensure exhibitors achieve their professional goals.
With anniversary celebrations fueling record levels of brand engagement, G2E is the ideal launchpad for new products and global-market entry all within the context of the only event solely focused on the legal and regulated gaming industry worldwide. This unique positioning makes exhibiting at G2E not just a smart opportunity, but an essential investment.
How does G2E continue to stand out as the event where business truly gets done?
Over the past 25 years, it has become the global hub where ideas become deals and trends are set. Unlike other events, G2E attracts a broad cross-section of the gaming ecosystem, from operators and regulators to technology innovators and hospitality experts, ensuring comprehensive industry representations.
The event’s home in Las Vegas further elevates the experience. As the gaming and entertainment capital of the world, Las Vegas is where industry-defining trends are born and where the gaming community comes together or observe, experience and learn. It makes it the event where connections turn into contracts and the future of gaming takes shape.
Sustainability and responsible gaming are increasingly central to the industry. How is G2E weaving these themes into this year’s programming and exhibitor presence?
These are central to G2E’s mission and, this year, we’re integrating these themes more deeply than ever. In partnership with the International Center for Responsible Gaming (ICRG), G2E is embedding responsible gaming across our programming, from educational sessions and exhibitor showcases to networking events.
Sustainability topics continue to increase as we progress, with sessions on eco-friendly casino operations and manufacturing, along with numerous exhibitors highlighting green initiatives.
The gaming landscape is shifting rapidly – with convergence between land-based, online, fintech and hospitality. How is G2E 2025 bringing all these threads together?
Through our comprehensive educational programs and strategic networking opportunities, G2E facilitates meaningful dialogue and collaboration across these sectors.
Our event fosters integrated approaches that address the evolving demands of players and the broader market by bringing together diverse stakeholders. Attendees can explore integrated loyalty programs, AI-powered game design and cross-platform gaming experiences innovations all under one roof, accelerating innovation, and giving our attendees a comprehensive view of where the industry is heading.
What kind of support or tools does RX provide to first-time exhibitors or smaller companies looking to make a big impact at the show?
We understand that navigating G2E can be overwhelming for newcomers, so RX provides lots of resources for our new exhibitors to be successful. Each exhibitor has a dedicated Customer Success Coordinator who they can rely on for information on everything from registration to ordering booth furnishings. We’ve also launched our interactive Booth Planning Tool, a quick quiz that exhibitors can take. It then puts together a guide to help them through the booth setup and ordering process for G2E. The Booth Planning Tool is a great and easy way for first-time exhibitors to understand the scope of what G2E is.
Are there any new pavilions, themed zones or demo areas that have been introduced to make the show more dynamic this year?
This year, G2E will be launching The Strip. It will be in Hall D and will feature G2E-focused activations. At its center is the first-ever G2E Dealer Championship, spotlighting the skill and professionalism of casino dealers on a competitive stage.
As someone deeply embedded in the event’s strategic direction, what excites you most about G2E 2025?
Personally, the energy around this milestone year is unlike anything I’ve experienced before. There’s so much excitement across the industry and with the new features we’ve never been more thrilled.
The Sports Betting Operator Peter White would like to thank Korbi Carrison and her PR Team for the kind help and Assistance with this interview.
*** This exclusive interview was originally published in Sports Betting Operator Magazine Issue 018 September 2025***
